Insurance     04-Nov-22 Max Life Insurance tie-up with Ditto to distribute life insurance online Max Life Insurance has announced a life insurance product distribution tie-up with Tacterial Consulting Private Limited (Ditto). The corporate agent partnership aims to leverage Ditto's diversified insurance advisory platform to offer Max Life's plans to online customers. In the initial phase, Ditto will sell several variants of Max Life's protection plan, which provides comprehensive coverage against death, illness and disability and is facilitated through a seamless digital distribution system with applicable riders. “Consumers' buying behaviour has taken a turn towards technology during the pandemic. By partnering with Ditto, we look forward to expanding our online presence and being able to provide new-age consumers with a comprehensive selection of our online offerings, which are flexible and tailor-made for millennials," said V Viswanand, Deputy Managing Director, Max Life Insurance. This is a one-of-a-kind integration as Max Life will be able to enhance its customer experience by leveraging Ditto's insurance advisory capabilities and technology prowess to improve life insurance penetration in the country. Previous News   Axis Max Life Insurance standalone net profit declines 50.80% in the June 2025 quarter  ( Results - Announcements 12-Sep-25   07:33 )   Axis Max Life Insurance appoints Sumit Madan as MD & CEO; effective Oct 1  ( Insurance - 12-Jun-25   15:15 )   Axis Max Life Insurance launches ‘Smart Innovation Fund’ attracts High-Growth Sectors  ( Insurance - 18-Mar-25   09:39 )   Axis Max Life Insurance Limited: Rating assigned/reaffirmed  ( Press Releases - 06-Jan-25   08:33 )   Axis Max Life launches its new index based fund ‘Axis Max Life Sustainable Wealth 50 Index Fund’  ( Insurance - 03-Jan-25   11:56 )   Max Life rebrands to Axis Max Life Insurance with ‘Double Bharosa’ campaign  ( Insurance - 15-Dec-24   16:23 )   Max Life Insurance unveils its new ULIP fund ‘Nifty 500 Momentum 50 Index Fund’  ( Insurance - 20-Aug-24   19:58 )   New surrender-value norms: Max Life expects profit impact of 100-200 basis points  ( Insurance - 16-Aug-24   09:55 )   Max Life assets under management crosses Rs 1.5 lakh crore for the first time  ( Insurance - 15-Apr-24   17:37 )   Max Life Insurance appoints Iqbal Mir as Vice President-HR  ( Insurance - 16-Mar-24   09:10 )   Max Life Insurance Company standalone net profit declines 39.76% in the December 2023 quarter  ( Results - Announcements 22-Feb-24   07:40 )	Other Stories   Life insurers’ new business premium rose 22% to Rs 38,958 crore in July   09-Aug-25   09:50   Ageas Federal Life Insurance rolls out India Sector Leaders Fund   14-Jul-25   14:30   Bharti AXA unveils its new savings-linked life insurance plan   12-Jul-25   17:25   ICICI Prudential Life unveils market-linked plan ‘ICICI Pru Smart Insurance Plan Plus’ for young investors   25-Jun-25   09:47   Aditya Birla Sun Life unveils 'Super Term Plan' with life, health and income protection features   17-Jun-25   17:20   Axis Max Life Insurance appoints Sumit Madan as MD & CEO; effective Oct 1   12-Jun-25   15:15   Life insurers' new business premium income increases 13% to Rs 30,463 crore in May   10-Jun-25   09:45   LIC increases stake in Bank of India to 8.38 per cent   13-May-25   16:25   Life insurers' new business premium income gain 5% in FY25; collected shy of Rs 4 trn mark   24-Apr-25   9:37   IRDAI’s Advisory panel includes former SBI & LIC chiefs as new members   19-Mar-25   19:00
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