Tata Elxsi has been honoured with three awards (1 Gold and 2 Bronze) at the recently concluded Exchange4Media India Design Excellence Awards.
India Design Excellence Awards is a platform to reward the best in the Design and Creative space across industries whose designs have improved daily living with their practical and ingenious creations.
In the Best Design for Automotive and Transport category, Tata Elxsi received the Gold Award for its work for Tata Motors NEXON EV in Human Machine Interface (HMI) Design. The TATA Nexon EV is a key part of this mission, offering drivers a sustainable driving experience that reduces their impact on the environment, and Tata Elxsi has played a critical role in supporting TATA Motors by providing a range of services and expertise that helps the company to stay ahead of the curve.
For the Best Design for Print & Published Media category, Tata Elxsi won a bronze for Asian Paints Rangeelo Rajasthan work in publishing design. This project required designing a regional colour book for Rajasthan, bringing alive colour stories for the home's interiors and exteriors. Tata Elxsi was involved right from conducting primary research, developing colour schemes, photography, editing, and the final book design, a marketing tool extensively used by architects, dealers, and end
consumers.
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