This unique proposition of tracking driver behaviour using rich analytics from the cloud-first TETHER connected vehicle platform, augmented with ADAS and driver monitoring features, enables an entirely new way of positively impacting driver behaviour, incentivised through a high-trust and high-privacy blockchain model.

This integrated solution will provide mobility players with a dynamic rewards platform that enables consistent engagement and positive behaviour modification through gamification. The driving scorecard which gets translated to tokens is a single digital identifier for a user and can be used across the ecosystem. It will give access to first-party data for mobility providers with enhanced privacy for end consumers. It has a wide range of applications ranging from use for insurance, to incentives for safety and reliability, etc.

Cultos Global provides web3 rewards platform, where customers can launch branded tokens to incentivize their customers, fans or followers to drive various actions. Cultos provides custodial wallets, NFT minting and liquidity off-ramps for branded tokens through API or e-commerce integrations.

Tata Elxsi is a leading providers of design and technology services across industries, including automotive, broadcast, media, communications, healthcare, and transportation. It reported 25.9% jump in net profit to Rs 201.52 crore on 22.9% rise in net sales to Rs 837.92 crore in Q4 FY23 over Q4 FY22.

Shares of Tata Elxsi rose 2.89% to Rs 7635.55 on Thursday, 1 June 2023.