Zee Entertainment Enterprises Ltd is up for a third straight session in a row. The stock is quoting at Rs 275.7, up 3.78% on the day as on 12:49 IST on the NSE. The benchmark NIFTY is up around 0.05% on the day, quoting at 19539.3. The Sensex is at 65663.62, up 0.05%. Zee Entertainment Enterprises Ltd has added around 16.87% in last one month.

Meanwhile, Nifty IT index of which Zee Entertainment Enterprises Ltd is a constituent, has added around 16.69% in last one month and is currently quoting at 2332.7, up 2.21% on the day. The volume in the stock stood at 203.49 lakh shares today, compared to the daily average of 185.27 lakh shares in last one month.

The benchmark September futures contract for the stock is quoting at Rs 277.55, up 4.03% on the day. Zee Entertainment Enterprises Ltd is up 10.9% in last one year as compared to a 10.67% gain in NIFTY and a 11.89% gain in the Nifty IT index.

The PE of the stock is 55.19 based on TTM earnings ending June 23.