On segmental front, the company’s beauty vertical has accelerated over previous quarters with net revenue growth higher than mid-twenties. The GMV growth for beauty vertical is expected to be low thirties indicating strong momentum in all of Nykaa’s beauty businesses – ecommerce platform, retail stores, owned brands and eB2B distributio, it added.

Customer acquisition at Nykaa continued to accelerate. The eB2B distribution business – Superstore by Nykaa, which accounts for 8% of beauty vertical’s GMV (vs 7% a year ago) continued to witness rapid expansion and now services around 260,000 transacting retailers across 1,100+ cities.

The company said that the fashion vertical is expected to deliver net revenue growth of around 20% while NSV growth is likely to be around low to mid-teens indicating continuing strong growth in content, marketing and service related income. We believe online fashion demand continued to be subdued, but we remain optimistic about the long-term growth opportunity.

Nykaa (FSN E-Commerce) is one of India's leading lifestyle-focused consumer technologies platforms. Since its launch, Nykaa expanded its product categories by introducing online platforms Nykaa Fashion, Nykaa Man, and Superstore.

The company’s consolidated net profit jumped 66.28% to Rs 12.97 crore on a 24.4% increase in revenue from operations to Rs 1,874.74 crore in Q2 FY25 over Q2 FY24.