The advertisement features declarative statements about LED light bulbs that are designed for optimum light output and savings in power, just like the powerful performance of Delhi Capitals Team. The statements are accompanied by the text ‘Karo Powerplay On' that symbolises powerful, youthful, fantastic performance of cricketers as well as HPL's products. As the advertisement unfolds, their perspectives converge in agreement, reinforcing the ‘Karo Powerplay On' message.