'Lloyd’ was acquired by Havells in 2017, and it is currently among the top 3 AC brand in India.

Lloyd's focus in the Middle East encompasses a range of technologically advanced and energy efϐicient products. The launch portfolio includes a premium range of ACs (Fixed speed, Inverter, and Hot & Cold), front-load and semi-automatic washing machines, frost-free and side-by-side refrigerators, and LED TV range.

The brand, in collaboration with TeknoDome, has outlined aggressive distribution plans, focusing on availability in Independent Retail, selective Organized Retail, and the E-commerce Channel in a phased manner. Starting December, the company plans to roll out an extensive awareness campaign for brand Lloyd targeting aspirational consumers via digital medium, social media, inϐluencer marketing, visibility drive/in-store, and PR activities.

This expansion into the Middle East Market marks a significant milestone for Havells, fortifying Lloyd's presence beyond India.

Anil Rai Gupta, CMD, Havells India, said: "At Havells, our unwavering commitment persists in expanding our international presence, and we take pride in Making in India for the world. We are thrilled to introduce Lloyd to the discerning consumers of the Middle East. Lloyd has been synonymous with innovation and trust in India, and we are conϔident that our range of products will resonate with the preferences and lifestyle of the Middle East market."

Havells India is a leading fast moving electrical goods (FMEG) company and a major power distribution equipment manufacturer with a strong global presence.

The home appliance company's consolidated net profit jumped 33.19% to Rs 249.08 crore on 6% increase in revenue from operations to Rs 3,900.33 crore in Q2 FY24 over Q2 FY23.