Stove Kraft has launched its first exclusive Pigeon Brand Outlet in Mayur
Vihar, New Delhi. This marks the company's first exclusive retail store foray into the North Indian market. The objective behind this is to meet the growing demand from consumers seeking better instore shopping experience.
The company intends to open 5 more exclusive stores across the DelhiNCR market in next 30 days.
The exclusive Pigeon brand outlet in Delhi covers an area of 610 square feet (sq ft). This strategic expansion of exclusive brand outlets enables the company to increase its footprint in North India, thereby enhancing its market position in the country.
Currently, the company has 124 exclusive retail outlets across Andhra Pradesh, Karnataka, Kerala, Tamil Nadu, and Telangana.